Collarity, who as many of you know, is a main sponsor on this site, is gaining traction. I just received an e-mail late last week from Collarity Chief Executive Levy Cohen who sent over some new updated information.
Some of the new sites where they have now been established are MyFox Los Angeles, InfoPlease, and WebSite Magazine. They also had a great story written by Jessica E. Vascellaro and Kevin J. Delaney of the WSJ back on April 25th, 2007; Page D1.
Here are some of the more interesting things they had to say. Since I don’t have a WSJ subscription, I can’t link the article.
Search service Collarity Inc., which licenses its personalization technology to third-party Web sites, also offers a personalized search on its own site, Collarity.com. Users who register with an email address can have their search weighted towards things they have searched for by moving a slider bar toward a “personal” setting, as opposed to a “community” or “global” setting. iLOR LLC’s PreFound.com recently launched a new version of its search site that allows searchers to create profiles describing their interests and to specify the degree to which they want their search results to reflect those interests.
On privacy –
Companies stress that they take users’ privacy seriously. “We know we need to maintain user privacy and make the privacy tradeoffs very clear to the user,” says Google’s Ms. Mayer.
Collarity doesn’t even collect IP addresses. “We are young,” says Levy Cohen, chief executive of Palo Alto, Calif.-based Collarity.com. “We know we have to establish as much trust as possible.”
Technically Speaking, if you haven’t checked out my sponsor, Collarity, you probably should venture over there now to see what the buzz is all about.
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