Technically Speaking

This is the kind of task that must make Robyn Tippins, the new MBL community manager, get up in the morning. The re-branding of MyBlogLog is going to be her first big assignment, and after her presentation at SOBcon, I bet she is riding the wave. This will be the high profiled job that makes her one of the most notable players of 2007. One of the web’s most important people. Maybe she will make the Forbes top 25 for 2007?

MyBlogLog is long due, or overdue for a face lift and re-branding. There are some who hate the service, or dislike the intrusion into your own anonymous surfing identity. Truly though, today also marks the day the FCC mandated cable, DSL, and colleges to comply with their wiretapping law. So do you really think you are totally anonymous at any point in time online?

This kind of branding will take the power of Yahoo which is what Robyn has to work with. The only downfall to all of that is that sometimes working in the big corporate world, you have the additional layer of politics to deal with. Now of course, without Yahoo’s money Robyn wouldn’t even have a job. Not only Robyn, but all the other MBL employees might not have a job.

The MBL deal with Yahoo, was so under looked or evaluated online. There was a brief mention and everyone moved on. I personally use MBL much the same was as I use RSS feed reading, twitter, and read Techmeme. I use them daily. Does that say anything about anything?

Well I happen to try to keep up with the latest, and stay in touch with other blogs and bloggers. So far MBL has kept me abreast of new blogs quicker then any service I know. I have made more acquaintances as well as connections via MBL, both professional and personal ones. You tell me?

Technically Speaking, MyBlogLog whether called YahBlogLog, MyYahLog, or YahooMBL – it doesn’t matter. The name can be changed, Robyn will succeed in her first big community manager task doing MBL re-branding.

They already have a strong user base, and “a name is only a name, until you make something of that name“. That last part was something I’d always have to tell my old bands when it was time to play the “name game”. That statement truly is the absolute truth.

Example? The last band I played in briefly had such a name online on MySpace, we could have played any show, any place, any time. This band still has a weird little cult following to this day. The funny thing, I’ve played in bands more in the genre I thought would “sell“, or more mainstream oriented. That band’s name? “The Gutter“.