Ask.com has a new look…
Ask.com launched Ask3D last night as I was heading off to bed. That was about 2am when I started to see the traffic on this. I actually am liking Ask.com these days. If anyone has noticed, when I refer to a location lately, I have been using their service to map it. Why? I don’t know, I think it runs a bit faster.
Now the big question of the day is, “Will this be enough to gain some major traction for Ask.com?” I would hope so, since yesterday’s admission of Yahoo dropping off the face of the earth; well not really, but basically focusing more on other things besides search! I believe that Ask.com will have a fighting chance now.
Some people who see Ask3D may initially be taken aback. It looks different than other search engines (which look curiously like they did a decade ago). Some might say there’s too much going on. We feared the same thing. That’s why we tested Ask3D for nearly 6 months with 5% of our 25-30 million monthly users. Simply put, these people came away happier with their experience than “regular” Ask.com users – they had lower abandonment rates, higher pick rates, and higher frequency of use.
That is quite curious that they do mention that “other search engines” look like they did a decade ago. Wow, that is putting it into perspective really quick. I guess most of us are just so “use to the other guys”, that we never have looked for something better?
Technically Speaking, today should be a good day for Ask.com. Maybe the people in Scotland, SD will start talking about in the local diner or tavern. If that happens, well we know that people everywhere will start to say, “Hey do you know what “x” is about?” and the response will be, “Nope, but you can Ask for it on Ask.com!”
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