itsmy.com is also leading the way in developing new mobile internet advertising concepts. The innovative user generated mobile content campaign, developed and distributed by itsmy.com for FUNK Sunglasses – one of the most individual sunglasses brands in the world – was a huge success: the users could interact with the FUNK Summer 2007 collection by building avatars wearing FUNK sunglasses on their mobile phones before the sunglasses even hit the stores. In the US alone the campaign attracted more than 40,000 users in the 30 days it was promoted on itsmy.com.
In this fast evolving business of mobile web advertising, with current CPM price averages at 30$, the test phase with prominent mobile advertisers, among others Admob, Greystripe and Third Screen Media showed promising results: the user response to ad banners was partially up to 10 times higher than in
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