Magnify.net powers user-generated video channels for web publishers, media companies, and video bloggers. The Magnify platform searches, sorts and delivers video based on a site’s unique interest and engages their users to discover, share, rate and rank them for relevancy and entertainment value. Peer-driven video solution provides a brand-safe advertising environment.
With a proven and growing platform, Magnify.net has an early advantage in driving the integration of video into high-traffic vertical content sites. The growth of these niched sites (which matches similar segmentation trends in television and magazines) attract advertisers looking to target specific audiences. Ad revenue sharing model encourages channel and network creation. This puts Magnify.net in the position to take advantage of the increasing U.S online video spend; estimated to be $2.9 billion by 2010.
Currently this company is funded by Angel and Private Funding: Lead David Rose, Rose Tech Ventures, New York Angels; Next Stage Capital; and private investors. The company is lead by Steven Rosenbaum, CEO & Founder who is best known for his role as a feature Director of the film “7 Days in September“, which chronicled New York’s reaction to the 9/11 attacks.
Technically Speaking, user generated content is a huge market that needs help in being tapped and showcased in a concise manner. One of the items that the page graphic above does not show is that currently there are already 7,306 channels and 165,054 videos to explore. You might want to get out those digital cameras!
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