Magnify.net, let’s the user choose the ad that runs via the AdShare Network

August 28, 2007
By

* Updated, see bottom of the post.
magnify-logo.GIFMagnify.net, peer-driven online video discovery and broadcast channel for people, groups and businesses, is inviting its site owners to participate in the community-driven beta test of its breakthrough program — the AdShare Network.

Rooted in the company’s core vision of empowering its community members, the new AdShare Network gives site owners complete control over their advertising strategy, including singing up and deploying their own ad inventory. This program lets owners monetize their pages — while balancing the unique needs of their visitors and advertisers.

As television continues to lose mindshare to the Internet, web-based advertising is gaining well-deserved focus. According to research firm eMarketer, online ad spending in the U.S. will rise from $16.4 billion, or 5.8% of total U.S. ad spending, in 2006 to $36.5 billion, or 11.3% of total spending by 2011. With its highly curated and content-specific video, Magnify sites offer online advertisers the perfect vehicle for reaching their target audience.

I had an earlier interview with their founder, Steve Rosenbaum, and also talked about them here.

Magnify.net is founded by a team of experienced media, technology and Web development entrepreneurs with a strong track record of best-of-breed innovations. The Magnify.net team is led by Steve Rosenbaum — one of the early innovators in the use of small format video, and user-created video. Rosenbaum created MTV Unfiltered — the first series produced entirely by viewers, and directed the multi-perspective feature Documentary “7 Days in September”. Magnify has been financed by its founders and a group of private individuals.

Also covered in these higly regarded blogs – yes, I still keep a Link Blog!

Covered on CenterNetworks – more with the CEO Steve Rosenbaum!

Covered on VentureBeat – the usual in depth and highly accurate VB coverage!

Covered on NewTeeVee - In depth Liz look at this video company, only the way NewTeeVee can.

Covered on TechCrunch – Kind of sort of like the coverage above, basics from the press release, a point to the blog previously ran on the company, and a press release fact and out – quick hitting, just like TC is expected to deliver.

With this much coverage, I hope Magnify.net beefed up their bandwidth and server capabilities today! :)

And you can always go here to learn more about groceries: garden of life.

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