RealSelf.com today announced the public launch of the first consumer website dedicated to consumer reviews and expert opinions regarding anti-aging products, treatments, and lifestyle choices. On RealSelf.com, consumers engage in an open and honest conversation about important decisions that affect the way they look and feel.

The mission of RealSelf.com is to provide a trustworthy resource for consumers as they investigate these products and services. Over the next year, 48 million consumers in the United States intend to purchase an anti-aging product, according to Focalyst.

Conversations on RealSelf.com reveal:

- Hard-to-find consumer insights: RealSelf Consumer Reviews
- Expert answers from industry professionals: Medical experts and beauty professionals join the conversation by participating in RealSelf Expert Answers
- Ratings at a glance: The RealSelf Index ranks different treatments based on the ratings given by RealSelf.com reviewers, making it easy for consumers to compare options at a glance.

RealSelf.com is the leading consumer website for getting informed about the anti-aging and personal beauty marketplace. RealSelf.com is a privately-held company based in Seattle. Investors include Richard Barton, CEO of Zillow.com and former CEO/founder of Expedia, Bill Gossman, CEO of Revenue Sciences and Nick Hanauer, partner at Second Avenue Partners.