Comscore released an update of holiday season e-commerce spending covering the first 26 days (November 1 – 26) of the November – December 2007 holiday season, including spending totals for Cyber Monday (November 26). More than $10.7 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year.
2007 Holiday Season To Date vs. Corresponding Days* in 2006
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
| Billions ($) | ||||
| Holiday Season to Date | 2006 | 2007 | Pct Change | |
| November 1 – 26 | $9.14 | $10.74 | 17% | |
| Thanksgiving Day (November 22) | $0.21 | $0.27 | 29% | |
| “Black Friday” (November 23) | $0.43 | $0.53 | 22% | |
| “Cyber Monday” (November 26) | $0.61 | $0.73 | 21% |
* Corresponding Shopping Days, Not Calendar Days
Some other notable findings for Cyber Monday 2007 include:
– The number of online buyers was up 38 percent compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12 percent. The decline in dollars per buyer may be due to two factors — deeper and broader price discounts offered by online merchants this year and the fact that “new Cyber Monday buyers” tended to spend less online than returning buyers.
– 6 percent of the Internet users on Cyber Monday made an online purchase.
– 44 percent of Internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine)
– 60 percent of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers.
A site that really benefited from Cyber Monday is the site called just that – Cyber Monday! They show a 56% increase in traffic on this past Cyber Monday. Great name for a site that takes advantage of the date.
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.
Technically Speaking, you might still consider the 7 steps before spending all your money this holiday season!
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