In case you missed the release yesterday, Lookery released some more cool dashboard stats you can see now if you are running the Lookery tracker JS code.
As for me, I finally got off my lazy you know what and checked a cool concert the other day. Not only that, but I finally set up a flickr page. Yeah, never bothered too before. Figured it probably would be a good idea.
Technically Speaking, my tweet the other day pretty much sums up my week.
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Lookery announced yesterday the new Q3 Guarantee rate for publishers that are running social applications. That means, any developer that would like to monetize their application on Facebook, MySpace, Bebo, Hi5 or any social network should definitely take a look at a guarantee rate. CPM rates fluctuate as anyone that runs banner or text ads know first hand. Read more on the coverage we received yesterday.
Now the thing that no one seems to be talking about, and personally it’s a bit more interesting to me at least, is the data. We now have some of this data in a readable human format. Pretty if you will. It shows the age and gender stats for June and July to date so far for your site.
Anyone with a web site can easily create a Lookery account and put the JS code in their footer before slash body. In a few days you should start seeing some graphical output of your site. Yes, anyone – social network or just a plain old web site can use our code. It’s not much different than the Google Analytics you already run.
Now the really cool thing is that this is only the tip of the iceberg. There is more stuff we will be showing as far as the data we have already and more coming in hourly 24/7/365. Data has always been a cool thing to look at when you have a way to look at like a human vs a computer.
Technically Speaking, the guarantee is cool for publishers wanting a steady stream of money, but the data is where the enjoyment or fun is.
Full Disclosure: Rex Dixon works for Lookery in the capacity of Publisher Relations.
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Many people are still skeptical of the Facebook economy. Living proof of that is how much money my company is paying out to our publishers in the month of July.
Oh, and it’s been like this for months now. It wasn’t a secret really, it was just the first time our CEO said I should share just how much money we are paying out. So I shared, and now I’m sharing it again.
$279,000 (approximately, the actual is a little higher!) is a pretty decent amount of money. Not only that, I have watched a couple of our publishers take their application writing skills and create full on companies (with real people working for them as employees) that make really good money monthly from running ads.
While the rest of the economy seems to be in a very downward spiral, the Facebook economy is doing quite well. There are plenty of bloggers out there that write stories doubting the actual value of Facebook as well as if you can actually make money from creating Facebook applications. I’m here to say “Yes YOU can!”
There are a few people in this world that have the “go get it” attitude and time to work hard at it. What they bring to the table is writing the future today. I’m not here saying it’s “easy” to make the kind of money the top guys make, but if you are willing to work hard, there is a new economy out there. You just have to be ready to bring it.
Don’t let the writers/bloggers lie to you and tell you otherwise. Living proof, speaking from the inside and laughing openly outwards at the bloggers/writers that think they know it all. They don’t know jack. The people I work with at Lookery have been hard at work this entire year now, and things are getting really exciting for us with each new cool thing we are letting the world know about.
Technically Speaking, my jaw drops all the time at the numbers I see every single day and at the ridiculous amounts of money that people are earning each and every month (and some daily!). What is keeping you from being a Lookery publisher? Isn’t it about time you started making some real money?
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If you didn’t get one yet, you may be out of luck until Apple replenishes the supply to meet the demand.
If you live near the STL, or in one of these following states, you are out of luck:
The list of states fresh out of iPhones includes: Connecticut, Delaware, Hawaii, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, Oregon, Rhode Island, Tennessee, Utah, Washington, Wisconsin.
Even if you live in the San Francisco area, you may now consider yourself about as lucky as living here in the STL:
All three AT&T stores in downtown San Francisco reported that they still don’t have any in stock as of 9:30 a.m. PDT Tuesday.
Ok, maybe not that bad, but for once the STL isn’t alone in a shortage that usually isn’t felt in the SF.
Technically Speaking, for now – look here if you want to see one. Yeah, that was mean wasn’t it?
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Not really an adventure, but on Saturday morning I decided to try my luck at the local Apple store in the STL area. I saw the line was only about 20 deep, so I figured I may as well join in on the phone fun.
The line only took about 1 hour, and I was in and out of the actual store in under 15 minutes with an activated iPhone 3G. So yes, I technically contributed to these numbers.

I agree with others out there that this phone is going to be changing the way we all do business remotely. The apps that are out there are overwhelming and the ones I downloaded work really well.
The only drawback I see so far is that the battery does suck down really quickly in 3G mode, but other than that, after a full charge once my battery died, the battery life into this week (Sunday into Monday now) has been really good. I guess though, battery life is suppose to be a lot better than a Palm Treo 750 according to PC World.

Technically Speaking, did I really need an iPhone 3G? Not really, but I more or less said I was getting one once they released a 3G version, and I pretty much do what I say when possible. That’s just me. Never had anything against the old version except I knew that the 3G version would be more worthwhile to wait for. If you have an iPhone experience you’d like to share from the weekend, leave a comment here or on my FriendFeed.
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