[ This is cross posted from our CTO's blog ]
Today I created a simple plugin that allows you to easily add the Lookery Audience Analytics tracker to your WordPress blog.
I love your feedback. Please let me know how we can improve our analytics and our new WordPress plugin.
[ End of our CTO's cross post]
Now the millions of WordPress blogs don’t have an excuse. It’s quite easy to start viewing great statistics about your audience. Whether you love stats or only casually follow them, you should always have another point of reference. Lookery gives you that for FREE. All you have to do is sign up for an account.
And if you love that money, well we are also an ad network! We serve over a billion ads a week to sites within the social networks such as MySpace, Bebo, Facebook, Friendster, Hi5, and the list goes on. We also serve ads outside the social nets. The combination of the two means we are a powerful force in the ad network world. But if you are in it for the love of statistics, well you have come to the right place.
There have been some detractors to our business over the past few days since our coverage of our recent closing of funding of $2.25 million. That’s quite fine, as we welcome the opportunity to educate our users and our potential new users. In the next few months we will be quite busy letting people know that Lookery isn’t the evil doers that have left a bad taste in the mouth of many online.
It’s not the first time that personally speaking I have been related to the dark side or being pointed out as evil. I usually smile at the challenge of speaking to that ignorance of not knowing it all. The worst thing that I have always seen in the human character in general are the people that are willing to go out and spread the word of evil only because they are not educated in regards to what they speak of. See for example the Salem Massachusetts witch burnings. In other words, you know them well – the mister or miss know it all that in the end really only has a vague idea of what they are really talking about.
Misinformation has always been a challenge to overcome, but we are in love with the opportunity and challenges that lie ahead. While we will always have an ad network for the money that our publishers love to receive monthly, what good is running ads if you have no idea what your audience wants, likes, or is really coming to your site for? That is why you have to love the free opportunity that is available to you to study the analytics that have always been there, but now we make it visual.
Technically Speaking, I cracked a smile at the person that accused Lookery of being evil; honestly do you think it’s the first time I’ve been associated with evil in my life? Take a number, sit back, and become educated on Lookery‘s goodness.