The news now is very old since the first major blog to break the news. This of course was first put out to the world right here as well as here. This let out the fact early about the Adknowledge buy of the Lookery ad network, but it’s time to move forward with what we are doing best.

That specifically is helping site owners to amplify their audience data. It’s what we have been doing actually for months now, and with the sale of the ad network, we can now focus all our resources on that fully. Adknowledge was the right choice when the opportunity presented itself to us to give our publishers a well known ad network home.

Coverage was pretty good today after the actual press release went live. One thing I’d like to clear up is that in no way are we based out of “Palo Alto” as stated in this post. It should have said “the San Francisco – Boston with side shows in Seattle and St. Louis based Lookery” – well at least it would have been more truthful!

While many posts simply regurgitated the press release, no big deal as I have done that myself, other outlets dug a little deeper and wanted to know more. Since we started last July on the Facebook application network, there was the coverage on the sites dedicated to that space. Coverage went pretty much everywhere, even overseas.

To be quite clear, the last two post comments that I left – one word – babelfish! I am not fluent in any language outside of English which I happen to get by in. I did however want to acknowledge them for the coverage of the sale of the ad network, but also so that I didn’t appear as the ignorant American – as they say, “When in Rome… ” – I gave it my best effort to use their language in responding.

Technically Speaking, it’s time to come over to Lookery now that the ad network part of Lookery is gone and check out how you can amplify your site(s) audience data today by signing up and becoming part of the growing Lookery network – we gang up on the ASL (Age, Sex, Location) and KW (Keyword) / cross-site audience KW data for you!