I was looking around again today, and I have known that OkCupid has a very diverse audience for quite some time. The tagline on their site states “100% free. The best dating site on Earth.” That is quite the claim, but while watching the Lookery Global Feed, you might tend to agree with that statement.
For one thing, how many dating sites do you know actually caters to the over 55 crowd? Also, how many dating sites do you know actually have real live females on them? Now not too worry as the global feed is something you could probably watch on Lookery in the lower right corner of the page; to pass the time and find some cool sites. A few seconds after I took that above screenshot, we see some younger females on the screenshot I snapped below.
Some of you readers are now thinking, “hmmm.. maybe I should visit this OkCupid site.. “. The skeptics amongst you are thinking “What if Rex just waited until a bunch of good feed data showed up?” The internal conflict you may be having is that the age range dropped, but what about overall? What are the breakdowns for their age and gender. Yes, the above could be a “fluke” global feed showing only females, but as I looked on their page, it appears that it’s pretty even. Yes, the males out pace the females, but not by much. Not as much as some dating sites!
Now that you know their audience a bit better, you could almost make a case (if you are looking for a good dating site) to actually sign up for this OkCupid site. The nice thing is that Lookery is not only reserved for sites with high traffic, you can sign up and learn more about your audience even if you are small time blog like this one for example.
Technically Speaking, learning more about your audience is the quickest way to help your site and audience (for blogs that equals daily readers!) grow, and doing it for free with the easy to use Lookery code is even more interesting.
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