Fog City Games is an interesting study in analytic data. For one thing, you’d think in the primarily male dominated gaming industry there are few sites that have a dominant female audience. Fog City Games statistics prove that females do play games online. A whopping 84% plus play games at this site.
Even more interesting are the search terms that people used to find this site. It’s great to see this list, since none of them refer to “fog city” or “fog” reside in the top 10.
What is even more interesting is that even though a major blogger has had his say or rather his suggestions about Ask.com, people do use the site. Maybe this is something Ask.com needs to think about in their future marketing or advertising initiatives since at least for Fog City Games, the audience is well over 2/3′s female. Even more interesting – Google doesn’t even come in at #2 here! It’s AOL search!
The next thing I found out about this site is #5 on the below list. These are the search terms that are called Cross-Site Audience Keywords. Number 5 should raise a few eyebrows, as while the gaming on this site isn’t war game oriented, it’s clear that the users that come here to play games also do searches for “play free online war games now” and with being 84% female, that tells me that if marketed successfully, you can market a war game to females.
These cross-site audience keywords are really nice to learn about. Not many analytic companies like to share that data with the site owner. With the statistics above that are all free for Lookery site owners, a good data analyst can really help to increase the ROI for a site.
Technically Speaking, what Lookery offers for free is just a sign up away.
Full Disclosure: The site owner is in fact a member of the team at Lookery. I picked this site purely on the cool data that his site generates. If my site generated cool data, I could write a post about it also, but unfortunately with a 92% male audience, and as small as this site is, why bother? :)
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