Review of my FAIL for 2008
Or rather my predictions for 2008. The original post can be found here. Here they are, 1-7 as posted with my comments on how 2008 proved them right or wrong or FAIL:
1. Advertising online – Now that it’s quite apparent the only viable economy in these times are online, most of the advertising you see in 2008 will be online. Mobile and video advertising will command big bucks, and traditional advertising via banner ads will continue strong.
Advertising online slowed down over the course of 2008 due to the economic times we are in. I still believe that once advertisers take advantage of targeting services, the return to online advertising will be stronger.
2. Censorship – Censorship of the internet by countries, states, cities will be a big issue in the early part of 2008. While it’s privacy that everyone is concerned about, about the middle of the year we’ll see Silicon Valley’s finest entrepreneur’s take advantage of this. I’m sure we will see quite a few new companies making millions by year’s end on this.
While censorship is still in the news it seems on a monthly basis throughout 2008, no entrepreneur really took advantage of this to make money on the issue.
3. Social Networks – Just like 2007, social networks will continue another year of healthy growth. Not so much the big dogs, but more like smaller more niche social clubs will be formed. The big sites will continue their steady growth, and will continue to make big money via advertising.
Facebook grew, MySpace grew, Bebo was bought. Now as far as the smaller niche social clubs, they are developing. The big sites are making tons of money via advertising deals.
4. Less Blogs – There will be your major blogs, and the minor bloggers will bow out when they can’t seem to make money online like some of the big dogs. This will result in better coverage of emerging technology and more money for the upper tier of bloggers.
I can’t really say if there are less blogs, but it seems more emphasis has now turned to sites such as FriendFeed and micro blogging like twitter.
5. Television – Will rebound. Crazy you say? But with the push to HD that is mandated here in the US by 2009, there will be a big push for new tv sales in 2008. Now as far as the industry goes, it’s dead. Stick a fork in ‘em. Most of the content will move online by mid-year, and the content left on television will have a hard time making it since most of the advertising money will follow online.
I hear that flat panel TV sales are now going flat. As far as television in general, the DTV commercials are becoming annoying, time to turn on Hulu, YouTube, Netflix, etc…
6. Newspapers – Most of them will began to cease actual production of black ink on recycled paper by year’s end. Most if not all will dedicate their reporting to the online versions. Near the end of the year, most will be touting it as their company going green.
Need I say the Chicago Tribune Chapter 11 filing? Newspapers are quickly re-inventing as fast as they can. Only thing is – is it fast enough to save them even in an online version?
7. Green – Will continue to remain strong throughout 2008. As noted above, with newspapers ceasing to put out a printed version, other companies will follow online. If the product can be produced better online (such as news updated as news happens – newspapers) – it will come online. The money will be abundant online in 2008 and many companies will have no option if they want to survive. In factoring in all the options, the corporate moves will have green in mind when they make major moves.
Green is very strong, and with the new administration taking office on January 20th, I hope it gets even stronger. Solar, wind, wave, bio-diesel, nuclear, etc….. there are so many other alternatives than lining the oil companies pockets – it boggles the mind.
Technically Speaking, I guess I didn’t do too badly on my 2008 predictions. Stay tuned for 2009 predictions coming soon, and have a safe and happy new year celebration into 2009!
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