Not even close to $2 Million

February 12, 2009
By

I just happened to be reading Dan Lyon’s article in Newsweek this morning. Of course by the time I just saw it in my feed (which I share here), I also saw that Dave Winer already wrote a good piece on this. It’s the truth, if you think in terms of TechCrunch numbers and making a few million off of blogging, it’s unfortunatelyprobably— and more than likelyNOT going to happen!

Being that Lookery use to be an ad network at one time, the publishers that made a ton of money had astronomical page views or ad impressions. Trust me, the only blog that ranks up there in that realm are blogs like TechCrunch, Dooce, etc. When Dan was talking in his article about 500,000 pv on the day he was outed, that is nothing in the ad world the way it stands today.

Yes, unlike Dave’s blog, I run the usual Google Ad Sense ads on here. I also run TextLinkAds. I’ve done the pay me to put your ad in a post thing for a few dollars. All of that and it pretty much just funds my iTunes music buys. That’s about it.

Now for A Little Music

Nothing wrong with that, my music still remains free and I’m not talking 1999 Napster free. Yes, I pay for music. Napster was fun back in the day, but hey – with the recording business changing, people should pay for the tunes. The only way to help this change is to support it by buying your music from artist sites, iTunes, Amazon, CDBaby, etc. The recording business won’t change until the people force it’s hand to make that change. Remember that!

Lookery Self Plug

What will change the way ads make money online? Well things such as targeting and re-targeting your users are ways to ensure that you get paid for your advertisements on your blog. Those are some of the more traditional ways to help the advertising on your blog. But unless you have big numbers, you just won’t make millions from advertising on your site.

Now there are other ways, if you happen to have a user registration system set up – you can definitely share anonymous data to make money. That is the big difference between Lookery’s services and other analytic companies. Plus most of the services we have are free – such as knowing your audience as well as ad controller which puts you in control of your ad networks. Which is another way to help you control your blog money making abilities.

Sex And Your Cat?

I shared this last evening on my tumbl site. I still agree with myself, as I would hope that I would, and that thought is – people like this really need to be tagged just like we tag sex offenders. Seriously.

Now some of you that hate animals may not really care. This couple was already cited in 2002 as doing something very similar in another city/county. They just moved, and did it again! What really gets me about this is that there is no signs of mental health? Come on now, you have cat sh*t on your shoes and pants. That is normal?


Before I Go

I made the switch to TweetDeck after seeing Marshall’s RWW write up yesterday. I originally tried TD for a sec when it first came out. Think it was before they had the AIR app, and I was a bit like – “hmmm… not bad, maybe check it out later.”

Later has arrived, and I can say it is pretty sweet. I did however see that they have 12seconds.tv integrated in and not Seesmic as is on Twhirl. Means I’ll eventually have to get over and get one of those accounts.

Technically Speaking, I need a cigarette! NOT! But I do seriously need one of those nasty commit lozenges. Hopefully the same readers that came by yesterday to disagree here, will be by today to leave more comments of disagreement on this ramble!

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  • http://gregbussmann.com execbp

    Good post…I really like the format you used, going from one topic to another. I think the first thing you touched on is a huge misconception among bloggers, or maybe I should say among new bloggers. The money is just not there. Start a blog for any reason you want, that fine, just don't start one as your new job.

  • http://rexduffdixon.com/ RexDixon

    @execbp – Thanks for reading. I thought it was a bit all over the place, but the first thought was something I agreed with – too many people start blogs thinking they are going to make millions like TechCrunch or one of the big blogs.

    I was hoping I'd get my readership to “7 loyal readers” at least, was worried that I'd have to go all sarcastic again to get a little bit of reading love! :)

  • Ben

    For a second I thought you were saying that TechCrunch did not make several million a year blog.

  • http://rexduffdixon.com/ RexDixon

    @ben – well if that was the case – TechCrunch would be the only tech blog out there! :) Fortunately for TC, they do make millions and are the exception to the rule of blogging. For every millionaire blogger, there are 100's of thousands of blogs like this one that makes iTunes money.

  • http://gregbussmann.com execbp

    Consider yourself at 7.

    Gotta start somewhere right?

  • http://gregbussmann.com Greg Bussmann

    Good post…I really like the format you used, going from one topic to another. I think the first thing you touched on is a huge misconception among bloggers, or maybe I should say among new bloggers. The money is just not there. Start a blog for any reason you want, that fine, just don't start one as your new job.

  • http://rexduffdixon.com/ RexDixon

    @execbp – Thanks for reading. I thought it was a bit all over the place, but the first thought was something I agreed with – too many people start blogs thinking they are going to make millions like TechCrunch or one of the big blogs.

    I was hoping I'd get my readership to “7 loyal readers” at least, was worried that I'd have to go all sarcastic again to get a little bit of reading love! :)

  • Ben

    For a second I thought you were saying that TechCrunch did not make several million a year blog.

  • http://rexduffdixon.com/ RexDixon

    @ben – well if that was the case – TechCrunch would be the only tech blog out there! :) Fortunately for TC, they do make millions and are the exception to the rule of blogging. For every millionaire blogger, there are 100's of thousands of blogs like this one that makes iTunes money.

  • http://gregbussmann.com Greg Bussmann

    Consider yourself at 7.

    Gotta start somewhere right?