Split Test Opt In Page : More Subscribers

A good one about split testing your opt in page that you want to read:

What Are We Talking About

Opt In: This is the form that a visitor will fill out to join your mailing list. Your goal is to get the greatest percentage of visitors to give you their contact information. While free gifts can be big elements in conversion, they are not, by far, the only elements for success.

Split Testing (A/B Test): Split testing is one test you can run to determine which elements have the greatest impact on conversion. When you run a split test, you send half of your traffic to one Opt In page and half of your traffic to another version of your Opt In page. You then measure the percentage of conversions (people who signed up as compared to the total traffic number) and you have a mathematical answer to which version of the page has a higher conversion rate.

Variables: Variables are the specific elements you are measuring. To run the best, most accurate split tests, you need to isolate one variable at a time and split test it. If you have multiple variables in a split test, then you can not be certain which one was responsible for the best conversions. For example, if you have two Opt In pages that are identical except for the heading, you want to make sure you isolate one aspect of the heading to test. If one says, “Free E-Book Library For The Next 250 Subscribers” and the other says, “Sign Up Now For Your Free Report On Selling Your Book To Nursing Homes”, then everything else must be the same. If one headline is in a different location on the page, different font, or different size, then you will never know what variable had the biggest affect on your split test results.

Technically Speaking, now that you had a taste, you’ll want to read the rest…

Tags: A/B testing, Conversion rate, Education, Educational Testing, Marketing, Measurement, Programming, Tests