Another good article to read up on:

Qualities of a Good Logo Design:

So, what are these qualities that can make your logo stand-out and grab the attention of your market? Remember, your logo has to be attractive, unique and effective. If your logo doesn’t look good, no one will bother to know more about your business. To grab the attention of your market, it has to be attractive. Your logo must be unique to build your business image in a unique way. It should also be effective and make people take notice of it. It should convey the message of your business clearly.

What If…

Now, what if…Your logo design fails to achieve all this? In this case, we will call it a “Bad Logo Design”, because its impact on your business will be very bad. If you own a giant organization with hundreds of thousands of dollars readily available at any given moment for branding, then you may make things normal again by redesigning another logo for your business and promoting it again. However, for start-ups, it will be a nightmare and a total disaster.

Let’s now discuss the consequences of a bad logo design.

1. A Bad Logo Design Can Distort Your Business Image:

A bad logo design doesn’t represent your business correctly and plays a big role in destroying the image of your business. If the viewers are unable to find out what your logo represents, then they will make all sorts of assumptions. As a result, your marketing campaign will become a disaster for you and you won’t be able to fix the bad image that it will create.

2. A Bad Logo Design Can Have A Negative Impact On Your Business:

No one wants to convey a wrong message through their logo. But, if your logo accidentally conveys a wrong or negative message, like promotes racism, makes fun of a group, shows hatred against a nation, then it will actually make people hate your brand. Of course you will never do this on purpose. However, even if it happens accidentally, it will have a negative impact on your business and you may never be able to recover from it.

3. A Bad Logo Can Slowly & Silently Damage Your Business:

Many times businesses pay attention to all different details if their sales are not up to the mark, but they never realize that it’s their logo which is causing them trouble. They continue to use it and continue to scratch their head that why in the world all their efforts seem to be useless. This can cause a significant damage to your business, but it’s a shocking fact that a lot of businesses still don’t take their logo design seriously.

Technically Speaking, go read more …

While it’s been brought up today in two different posts, one by Steven Hodson over on the Inquisitr which I saw earlier, and now it’s been re-plugged on SiliconANGLE by Rizzn, I really don’t see the sameness that both guys are pushing. Leo Laporte’s claim on Twit is just that. Twitter is a totally different entity entirely. I never have gotten the two confused.

I’ve always liked what Leo has done for the older generation of geeks, but come on now – Twit and Twitter? Not even close to the same. Never have I confused the two products or brands. Plus I don’t believe either one has been referred to as the other. I don’t think anyone has thought Twitter had anything to do with Leo’s show/brand called Twit. At least people with a little common sense and knowledge have never thought that.

If there is in fact any type of case to be brought up, its should be the case of day late dollar short. That’s right. If Leo wanted to make claims to Twit, his registered trademarked brand name, why in the heck does he wait until 2009 when Twitter the totally unrelated brand and never referred to the Leo brand Twit, to make a public gripe about it on his FriendFeed? Can you say stir the pot, and jump on the twitter money train?

What money though? I guess when you have the momentum, Hollywood can think of turning anything into a reality show. Now that Twit has realized that they missed the moment of opportunity, and just let Twitter slide by unopposed, they jump in with this idea that somehow their trademark and brand is now infringed. I think they are stretching for an easy revshare pay day, and the courts might grant it, even though they’d be totally wrong to do so.

Technically Speaking, Twitter and Twit – never have confused one over the other in my mind. Vote in my twtpoll if you want too: