Opera Software just released a report detailing the mobile Internet in India and one of the interesting findings is that 49% of Indians are Mobile Only Internet Users (MOIUs), meaning people who never or infrequently use the desktop for Internet.
According to a cover story published by Indian tech news site aFaqs, the number of active mobile Internet users in India sprung from 8 million to 25 million in just one year and interestingly, it is not a phenomenon exclusive to the metro. According to the article, 60 per cent of web traffic comes from non-metros, which shows a country-wide adaptation of mobile browsing.
MOIUs are described by the news site as more net savvy and are better acquainted with their mobile phones, compared to desktop users. Apart from popular websites, they also explore non-mainstream apps and pages.
- Half of India uses Internet only through Mobile [Infographic] (trak.in)
- Mobile Web in India grows 308% – Micromax one of the most popular mobiles to access Internet (trak.in)
- Mobile Advertising witnesses tremendous growth – Gen Y dominate usage! (trak.in)
- Indians amongst Top 10 Mobile Internet users: Survey (trak.in)
- 58% Of Mobile Web Users Get Their Content Fix Through Browsers: Jumptap (techcrunch.com)